.png&w=1200&q=75)
Landbot
AI agent & chatbot builder for WhatsApp and websites, no coding required
AI-Powered Summary
Landbot is a no-code chatbot and AI agent builder that lets teams create conversational workflows for websites and WhatsApp. It combines visual flow building with AI models like OpenAI and Gemini, targeting marketing, sales, and support teams who need to automate lead capture, quoting, scheduling, and customer support without developer involvement.
Key Features
What makes Landbot stand out
Visual Flow Builder
Build chatbot conversation flows using a drag-and-drop interface without writing any code.
AI Agent Integration
Connect OpenAI, Gemini, or Dialogflow to add AI-generated responses within your chat workflows.
WhatsApp Deployment
Deploy chatbots directly to WhatsApp as a Meta Business Partner with built-in message routing.
Website Embedding
Embed chatbots on any website as a popup, live chat widget, iframe, or full-page experience.
AI Copilot
Get in-context AI assistance to speed up bot configuration and improve implementation accuracy.
Reusable Bricks
Convert parts of your bot flow into reusable blocks to reduce development time by up to 90%.
Analytics Dashboard
Track real-time metrics on costs, response quality, and user behavior to optimize conversations.
Team Collaboration
Add multiple teammates to your account so marketers, writers, designers, and developers can each contribute.
What's Great
- Visual drag-and-drop builder requires zero coding knowledge to create complex chat workflows
- Supports both WhatsApp and website deployment from the same platform
- Extensive native integrations with CRMs, payment tools, and automation platforms like Zapier, Make, and n8n
- AI Copilot assists with configuration and accelerates onboarding to advanced features
- Free Sandbox tier allows testing before committing to a paid plan
Things to Know
- Pricing is in EUR only and WhatsApp plans require annual contracts, reducing flexibility
- WhatsApp chats incur per-conversation costs on top of Meta's fees, making costs less predictable at scale
- Limited to WhatsApp and web channels — no native SMS, Telegram, or Instagram DM support evident
Pricing Plans
All Landbot pricing tiers and features
Prices shown in EUR. WhatsApp plans are annual contracts.
Sandbox
Starter
Pro
Business
WhatsApp Starter
WhatsApp Pro
Real Cost Breakdown
Hidden Costs
- WhatsApp chats cost €0.03-€0.05 each plus Meta's WhatsApp API fees
- Additional teammate seats cost €25/month each (€20/month annually)
- AI chats may cost €0.30 per AI chat on certain plans
- Extra chat packs cost €25 per 500 chats
- WhatsApp plans require annual commitments
Cost Saving Tips
- Pay annually to save 20% on all plans
- Start with the free Sandbox plan to test before committing
- Use the Pro plan for WhatsApp at €80/month annually instead of €100/month
Reasonably priced for SMBs automating lead capture and support, but WhatsApp per-chat fees and annual contracts mean costs can escalate quickly at scale.
Price Comparison
Compare Landbot with similar tools
Landbot ranks as the 6th most affordable option out of 6 tools, priced 188% above the category average of $14/mo.
Best For
Non-technical teams automating lead capture and customer support via chat
Who Should NOT Use This
- Developers wanting full code-level control over chatbot behavior — Landbot is a no-code visual builder; developers who prefer writing custom code or need low-level control over conversation logic would find the platform restrictive.
- Teams needing multichannel support beyond WhatsApp and web — Landbot currently focuses on website and WhatsApp channels. Teams needing native SMS, Telegram, Instagram DM, or voice bot channels should look at broader omnichannel platforms.
- Businesses with high-volume WhatsApp messaging on a tight budget — WhatsApp per-conversation fees (€0.03-€0.05 plus Meta costs) add up quickly at scale, and annual contracts are required, making it expensive for high-volume use cases.
- Solo users or hobbyists with no monetization plan — The free Sandbox plan is limited, and paid plans start at €40/month, which is a significant cost if you're not generating revenue from the chatbot.
Competitive Position
Combines a visual no-code workflow builder with native AI agent capabilities and WhatsApp Business API support as a Meta Business Partner, all in one platform.
When to Choose Landbot
- You need a no-code chatbot for both WhatsApp and website from one platform
- Your marketing or sales team wants to build and iterate on bots without developer help
- You need native integrations with CRMs like HubSpot alongside AI capabilities
- You want pre-built templates to get started quickly with lead gen or support bots
When to Look Elsewhere
- You need omnichannel support across SMS, Telegram, Instagram, and voice
- You want a fully open-source or self-hosted chatbot solution
- You need enterprise-grade conversation AI with deep NLU customization
- Your primary use case is internal employee-facing chatbots rather than customer-facing
Strongest alternative: ManyChat
Learning Curve
Prerequisites
Common Challenges
- Understanding the balance between AI-driven and rule-based flow logic
- Configuring webhook integrations and custom API connections
- Managing WhatsApp Business API setup and Meta compliance requirements
Frequently Asked Questions
Common questions about Landbot
Compare Landbot
See how Landbot stacks up against alternatives
.png&w=96&q=75){kind=small}
Ready to try Landbot?
Join thousands of users who are already using Landbot to supercharge their workflow.
Get Started Free