Tally
The simplest way to create beautiful forms for free
AI-Powered Summary
Tally is a free, no-code form builder that mimics a document-editing experience, allowing users to create forms by typing and inserting content blocks. It offers unlimited forms and submissions on the free plan, along with conditional logic, payment collection, file uploads, and integrations with tools like Google Sheets, Notion, and Zapier. It is GDPR-compliant, hosted in Europe, and built by a small bootstrapped team.
Key Features
What makes Tally stand out
Document-Style Editor
Build forms by typing like you would in a text document, inserting question blocks as you go.
Conditional Logic
Create dynamic forms that show or hide questions and branches based on respondent answers.
Payment Collection
Accept payments directly within your forms without writing any code.
File Uploads
Let respondents upload images, PDFs, video, and audio files through your form.
Calculator & Variables
Use variables to calculate scores, prices, and dynamic values within your forms.
Form Embedding
Embed forms into any website including WordPress, Webflow, Framer, and Notion pages.
Hidden Fields
Pass UTM parameters or personal data via URL parameters for tracking and personalization.
E-Signatures
Collect electronic signatures directly within your forms for contracts and agreements.
What's Great
- Generous free tier with unlimited forms and submissions — most competitors paywall these
- Document-style editing experience makes form creation fast and familiar for Notion users
- GDPR-compliant and hosted in Europe with encrypted data storage
- Wide range of free integrations including Google Sheets, Notion, Airtable, Zapier, and webhooks
- Supports payments, e-signatures, and file uploads even on the free plan
Things to Know
- Free tier includes Tally branding on all forms — removal requires the $24/mo Pro plan
- Advanced features like partial submissions, custom CSS, and drop-off analytics are locked behind paid tiers
- Small team of four may limit speed of feature development and support capacity compared to larger competitors
- Free plan has a 10 MB file upload limit per file
Pricing Plans
All Tally pricing tiers and features
Per month, billed monthly or yearly
Free
+18 more features
Pro
+7 more features
Business
Real Cost Breakdown
Hidden Costs
- Fair usage policy may restrict very high-volume free users
- Google Analytics and Meta Pixel integrations require Pro plan
- File uploads are limited to 10 MB per file on the free plan
Cost Saving Tips
- The free plan is very generous — most solo users and small teams won't need to upgrade
- Annual billing saves approximately 2 months (about 17% savings)
- Only upgrade to Pro if you need branding removal, custom domains, or team collaboration
Tally offers one of the most generous free tiers among form builders, and the flat-rate Pro plan at $24/mo covers unlimited team members, making it very cost-effective for teams of any size.
Price Comparison
Compare Tally with similar tools
Tally ranks as the 2nd most affordable option out of 6 tools, priced 33% below the category average of $36/mo.
Best For
Teams and creators needing free, flexible online forms without coding
Who Should NOT Use This
- Large enterprises needing advanced compliance and SSO — Tally is built by a small team of four and lacks enterprise-grade features like SSO, audit logs, role-based access control, and on-premise deployment.
- Teams needing complex multi-step workflow forms with deep CRM integration — Tally focuses on form creation simplicity; teams needing built-in CRM pipelines, advanced lead scoring, or deep Salesforce/HubSpot integration would be better served by dedicated tools.
- Users who need fully offline form capabilities — Tally is a web-based tool with no offline form collection mode, making it unsuitable for field data collection without internet access.
- Organizations requiring advanced reporting and data analysis within the form tool — Tally's built-in analytics are limited to visit data and drop-off rates on paid plans; teams needing advanced cross-form reporting and dashboards will need to export data to external tools.
Competitive Position
Tally's document-style form builder with unlimited free forms and submissions stands out in a market where most competitors paywall basic features like submission counts.
When to Choose Tally
- When you need unlimited forms and submissions without paying anything
- When you prefer a Notion-like document editing experience for building forms
- When GDPR compliance and European data hosting are requirements
- When you need a flat-rate plan that includes unlimited team members
When to Look Elsewhere
- When you need enterprise features like SSO, audit logs, or compliance certifications beyond GDPR
- When you need advanced native CRM or lead management features built into your form tool
- When you require offline form submission capabilities for field work
- When you need highly complex multi-page surveys with advanced skip logic and quotas (consider Typeform or SurveyMonkey)
Strongest alternative: Typeform
Learning Curve
Prerequisites
Common Challenges
- Learning the block-based editing system if unfamiliar with Notion-style editors
- Setting up conditional logic and calculator variables for complex forms
- Configuring integrations and webhook payloads for advanced automation workflows
Frequently Asked Questions
Common questions about Tally
Compare Tally
See how Tally stacks up against alternatives
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