Drip
Email marketing automation for B2C ecommerce brands
AI-Powered Summary
Drip is an email marketing automation platform built for B2C ecommerce businesses, creators, and experience providers. It combines visual email design, behavior-driven segmentation, and pre-built automation workflows to deliver personalized customer journeys. The platform integrates with major ecommerce platforms like Shopify, BigCommerce, and WooCommerce to leverage purchase and browsing data for targeted messaging.
Key Features
What makes Drip stand out
Visual Email Builder
Design and customize marketing emails using a drag-and-drop visual editor without needing developers.
Automated Workflows
Set up automated email sequences triggered by customer behavior like browsing, purchasing, or abandoning carts.
Dynamic Segmentation
Automatically group contacts based on behavior and lifecycle stage so messages reach the right people.
Onsite Campaigns
Create popups and onsite forms to capture email subscribers and promote offers directly on your website.
Ecommerce Integrations
Connect your Shopify, BigCommerce, or WooCommerce store to sync customer and purchase data automatically.
Pre-Built Templates
Start with ready-made workflow and email templates for common scenarios like welcome series and browse abandonment.
Open API Access
Use Drip's API to build custom integrations and connect with any tool or custom-built store.
Free Migration
Move your existing email list and setup from another platform to Drip at no extra cost with guided onboarding.
What's Great
- Unlimited email sends on all plans removes worry about send volume costs
- Pre-built workflow templates for common ecommerce scenarios like browse abandonment and onboarding
- Deep ecommerce integrations with Shopify, BigCommerce, and WooCommerce for real customer data
- Free migration and personalized onboarding for lists over 17,500 contacts
- 97.3% customer satisfaction with live chat responses under 2 minutes
Things to Know
- Pricing scales with list size and can become expensive as contact lists grow beyond 2,500
- Limited to 50 workflows even on the base plan, which may constrain complex automation setups
- Primarily focused on B2C ecommerce — not ideal for B2B or SaaS marketing needs
- No native SMS sending — requires third-party integration for multi-channel campaigns
Pricing Plans
All Drip pricing tiers and features
Pricing based on email list size and send volume
2,500 People
+3 more features
Real Cost Breakdown
Hidden Costs
- Price increases as email list grows beyond 2,500 contacts
- No public pricing shown for larger list tiers — must use slider or contact sales
- Third-party SMS integration costs if multi-channel is needed
Cost Saving Tips
- Clean your list regularly to remove inactive subscribers since pricing is list-based
- Use dynamic segments to avoid sending unnecessary emails and keep engagement high
- Take advantage of the free migration service instead of paying consultants
Fair starting price at $39/month with unlimited sends, but costs scale quickly with list size — best value for brands with 2,500-50,000 engaged subscribers generating meaningful email revenue.
Price Comparison
Compare Drip with similar tools
Drip ranks as the 4th most affordable option out of 5 tools, priced 87% above the category average of $21/mo.
Best For
Independent ecommerce brands wanting automated, personalized email marketing
Who Should NOT Use This
- B2B SaaS companies — Drip is specifically designed for B2C businesses selling products online. B2B companies need lead scoring, account-based features, and CRM integrations that tools like HubSpot or ActiveCampaign provide.
- Solopreneurs with very small lists under 1,000 contacts — At $39/month starting price with no free tier, Drip is expensive compared to free options like Mailchimp or MailerLite for small lists.
- Businesses needing multi-channel campaigns with native SMS — Drip focuses on email and onsite campaigns. Businesses that need tight SMS, push notification, and email integration in one platform should consider Klaviyo or Omnisend.
- Enterprise teams requiring complex automation beyond 50 workflows — The 50-workflow limit may be restrictive for large organizations with many product lines, customer segments, or regional campaigns running simultaneously.
Competitive Position
Drip combines ecommerce-focused email automation with an unusually simple interface and high-touch customer support, making it accessible for small-to-mid B2C brands without requiring technical expertise.
When to Choose Drip
- You're an independent ecommerce brand on Shopify, BigCommerce, or WooCommerce looking for email automation
- You want pre-built ecommerce workflow templates to get started quickly
- You value responsive customer support with fast live chat
- You're migrating from Mailchimp and want deeper automation without enterprise complexity
When to Look Elsewhere
- You need native SMS and push notifications alongside email in one platform — choose Klaviyo or Omnisend
- You're a B2B company needing lead scoring and CRM-style features — choose ActiveCampaign or HubSpot
- You have a very small list and need a free plan — choose Mailchimp or MailerLite
- You need more than 50 automated workflows for complex multi-brand operations
Strongest alternative: Klaviyo
Learning Curve
Prerequisites
Common Challenges
- Understanding how to build effective segments based on customer behavior data
- Designing multi-step workflows that don't overlap or conflict with each other
- Migrating existing automations from a previous email platform
Frequently Asked Questions
Common questions about Drip
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