Frase
Agentic SEO & GEO platform to rank on Google and get cited by AI.
AI-Powered Summary
Frase is an SEO and content optimization platform that uses an AI Agent to research competitors, create optimized content, and track brand visibility across both traditional search engines and AI platforms like ChatGPT and Perplexity. It consolidates SERP analysis, content writing, real-time SEO/GEO scoring, content gap identification, and programmatic SEO into a single tool, replacing the need for multiple separate subscriptions.
Key Features
What makes Frase stand out
AI Agent
An AI assistant with 80+ specialized skills that can research competitors, create briefs, and write content on demand.
SERP Analysis
Analyzes top 10 Google results for any keyword in 30 seconds, showing topics, questions, and content gaps.
SEO & GEO Scoring
Provides real-time dual scores for traditional search engine optimization and AI search engine optimization as you write.
AI Search Tracking
Monitors your brand's visibility across ChatGPT, Perplexity, Claude, Gemini, and other AI platforms with alerts.
Content Opportunities
Identifies declining pages and content gaps with estimated traffic impact so you can prioritize fixes.
Programmatic SEO
Generates hundreds or thousands of pages from structured data using templates for location pages or product comparisons.
Content Atomization
Turns a single blog post into LinkedIn carousels, Twitter threads, newsletters, and social posts automatically.
CMS Publishing
Publishes directly to WordPress, Webflow, and Sanity with proper formatting, images, and meta fields.
What's Great
- Combines SERP research, content creation, optimization, and AI visibility tracking in one platform — replacing 4-5 separate tools
- Real-time dual scoring for both traditional SEO and GEO (AI search optimization) in a single editor
- AI Agent with 80+ skills can analyze competitors and generate a complete SEO brief in about 30 seconds
- Tracks brand mentions and citations across 8 AI platforms including ChatGPT, Perplexity, Claude, and Gemini
- Supports programmatic SEO for generating thousands of pages from structured data at scale
Things to Know
- Starter plan limits to just 1 user seat and 10 AI-optimized articles per month, which may feel restrictive
- AI search tracking on lower tiers is limited to 2-3 platforms with only 30-90 days of history
- No free plan available — only a 7-day trial before committing to at least $39/month
- Multi-channel content creation (atomization) only available on Scale tier ($129/mo) and above
Pricing Plans
All Frase pricing tiers and features
Monthly or annual billing available
Starter
+15 more features
Professional
+15 more features
Scale
+15 more features
Enterprise
+19 more features
Real Cost Breakdown
Hidden Costs
- Additional user seats on Enterprise cost $29/seat based on pricing page data
- Starter plan's 10 article and 50 prompt limits may require upgrading quickly for active users
- AI search tracking limited to 2 platforms on Starter — meaningful tracking requires Professional ($49/mo) or higher
Cost Saving Tips
- Annual billing on Starter reduces cost from $39/mo to approximately $29/mo
- The 7-day free trial requires no credit card, so test thoroughly before committing
- Professional plan at $49/mo includes 3 seats, making it more cost-effective for small teams than buying 3 Starter plans
Competitively priced for an all-in-one SEO content platform, especially at the Professional tier ($49/mo for 3 seats), though the Starter plan feels restrictive for anyone doing more than light content work.
Price Comparison
Compare Frase with similar tools
Frase is the most affordable paid option in this category, priced 38% below the category average of $63/mo.
Who Should NOT Use This
- Large enterprises requiring on-premise deployment or strict data residency — Frase is a cloud-based SaaS platform. While it offers SSO/SAML and custom SLAs on the Enterprise plan, there's no mention of on-premise or self-hosted deployment options.
- Casual bloggers or hobbyists with minimal content output — At $39/month minimum with no free plan, the cost may not justify the investment for someone publishing only a few posts per month without revenue goals tied to search traffic.
Competitive Position
Frase uniquely combines traditional SEO content optimization with GEO (AI search optimization) scoring and cross-platform AI visibility tracking in a single agent-driven workflow.
When to Choose Frase
- You need to optimize content for both traditional Google SEO and AI search engines (ChatGPT, Perplexity, etc.) in one tool
- You want to consolidate SERP research, AI writing, content optimization, and publishing into a single platform instead of 4-5 tools
- You need to track your brand's visibility and citations across AI search platforms
- You want to do programmatic SEO and generate large volumes of pages from structured data
When to Look Elsewhere
- You need deep technical SEO auditing (site crawling, Core Web Vitals, backlink analysis) — tools like Ahrefs or SEMrush are more comprehensive
- You primarily need keyword research and backlink analysis rather than content optimization
- You only write occasional content and don't need SERP-driven optimization workflows
- You need a pure AI writing tool without the SEO optimization layer — Jasper or similar tools may be simpler
Learning Curve
Prerequisites
Common Challenges
- Understanding the difference between SEO and GEO scoring and how to optimize for both
- Learning to effectively prompt the AI Agent with 80+ skills to get the best results
- Setting up and interpreting AI search visibility tracking across multiple platforms
- Configuring CMS integrations and field mapping for WordPress, Webflow, or Sanity
Frequently Asked Questions
Common questions about Frase
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